Graphic design is your "silent salesperson"...
Graphic Design helps reinforce your visual message to your current and potential clients and/or customers. It acts as your "silent salesperson" and helps keep your business, whether on-line or a physical building, at the top of people's minds - top-of-mind awareness.
It takes 7-9 impressions before a client/customer will act on the message they are receiving. Therefore, graphic design helps build and maintain people's awareness of your business with a visual "silent salesperson."
Thomas Smith of London wrote the following in l885.
1. The first time a man looks at an advertisement, he does not see it.
2. The second time, he does not notice it.
3. The third time, he is conscious of its existence.
4. The fourth time, he faintly remembers having seen it before.
5. The fifth time, he reads it.
6. The sixth time, he turns up his nose at it.
7. The seventh time, he reads it through and says, 'Oh brother!'
8. The eighth time, he says, 'Here's that confounded thing again!'
9. The ninth time, he wonders if it amounts to anything.
10. The tenth time, he asks his neighbor if he has tried it.
11. The eleventh time, he wonders how the advertiser makes it pay.
12. The twelfth time, he thinks it must be a good thing.
13. The thirteenth time, he thinks perhaps it might be worth something.
14. The fourteenth time, he remembers wanting such a thing a long time.
15. The fifteenth time, he is tantalized because he cannot afford to buy it.
16. The sixteenth time, he thinks he will buy it some day.
17. The seventeenth time, he makes a memorandum to buy it.
18. The eighteenth time, he swears at his poverty.
19. The nineteenth time, he counts his money carefully.
20. The twentieth time he sees the ad, he buys what it is offering.
Planning a graphic design strategy is extremely necessary for your business. By creating the right visual theme to carry across all media, it is easier get your message to your target market(s) and is a factor in determining if your business will succeed or fail. It used to be that a new business could throw up a sign and shout, "I'm open for business."
Today, it is more complicated and with the Internet, more competitive. Now, people ask: "What can you do for me and why are you better than someone else?" By having a strategic graphic message that incorporates appropriate images and color psychology, you have a better chance of staying at the top of people's minds and having a successful business.
Think of "Big Blue" - IBM, McDonald's red and yellow and the golden arches, Coca Cola's red & White, Pepsi's red, white & blue, Adobe's black and red and the apple....no matter the business, colors and images are an important part of their brand. Without them, they would not have built their brand and they would not be at the top of people's minds.
Combine all the elements into a comprehensive marketing design strategy and you have a successful business.