Elements and Principles of design - part 2

To recap... the elements of design are: line, shape, value, colour, size, pattern and movement. I already covered the first three in part 1. So this post will cover the last four (colour, size, pattern and movement)


COLOUR has a number of properties as well as psychological aspects.
Properties:


Hue ~ the name of the colour (red, yellow, blue...) 




Value ~ the lightness or darkness of the hue 









Intensity ~ the purity or grayness of the hue









Temperature ~ the warmth or coolness of the hue








Psychological aspects of colour


























SIZE
The size of shapes, colours, objects and the spaces between them contributes energy to a design. Equal sizes can be boring whereas variations of small and large shapes are more interesting.





Proportion ~ refers to the size relationships of all parts of a whole (ie hands in relation to the body)

Scale ~ the size of people or objects in relation to their environment

PATTERN
Lines, shapes, values, colours and textures that enhance the surface and contribute to movement.
























MOVEMENT ~ expresses life and energy. It directs the viewers eye throughout the composition and controls the speed of the eye's movement.
Kinds of movement:
horizontal = calm, static, restful and serene
















vertical = stability, dignity and growth

















diagonal = dynamic action and energy


















Once again.... the elements of design (line, shape, value, colour, size, pattern and movement) are some of the tools you use to create unity in your compositions. Principles are the rest of the tools you use. I'll cover principles in my next post.

What is graphic design? and what is a good graphic designer?

A lot of people ask me what I do. When I tell them I'm a graphic designer they stare at me with a blank face, say "huh?" and then ask "but what does that mean?" 

I've tried explaining it to them in words they'll understand but the explanation becomes long-winded and filled with hand gestures and they still don't really know what I mean. 

So, I decided to look it up and create a 15 second "elevator" speech for when I'm asked.

These are some of the definitions I found:

Marketing moves!

My logo and 411 on the car. Walking the talk about graphic design being my silent sales person.

Look for me, my car and my logo around the Cowichan Valley and South Vancouver Island - honk if you see me!



















Printed and installed by Derek Paton at Signology.